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Getting started·Asked Jun 24, 2026

How do I start a Shopify store on a tight budget?

I don't have much to spend. What's the leanest way to launch something real?

Bootstrapped founder

Answer

Spend on the things that actually drive sales and DIY the rest at first. The non-negotiables: the Shopify subscription, a domain, and decent product photos (you can shoot these well yourself with daylight and a clean background). Start on the free Dawn theme, use Shopify's built-in tools for email and basic discounts, and add paid apps only when a specific need proves itself.

Resist the urge to buy a premium theme and a dozen apps on day one. Launch lean, get your first orders, and reinvest profit into the things data shows matter — a better theme, key apps, or custom work. A scrappy store that's live beats a perfect one that never ships.

Answered by Ashraful · Shopify Select Partner · Mar 18, 2026

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