How do I get my first sales on a new Shopify store?

Early on, traffic beats optimization — you can't convert visitors you don't have. The fastest first-sale channels are usually the ones where you already have reach: your personal network, relevant communities, and a small, well-targeted paid test (Meta/TikTok) to a single strong product. SEO and content compound but are slow, so they're a parallel long game, not the first-sale engine.

Then make sure the store doesn't leak the few visitors you get: a fast mobile site, a clear offer, trust signals (reviews, shipping/returns), and an abandoned-cart email. Get to your first ~20 orders, read what those buyers respond to, and double down there.